Creating values for customers is the mainstream of the after-investment era

With the further maturation of Chinese marketing and the gradual growth of dealers, the traditional investment model has shown many drawbacks, which at least illustrate two meanings:
First, the enterprises do not really do marketing but dupe the dealers for the purpose of misappropriating or directly to put risks and responsibilities onto dealers;
Second, enterprises are not good at their own market and totally depend on dealers.
It is the enterprise strategy which determines the investment behavior of short-term or long-term cooperation, which is the value of the enterprises.
The essence of innovation in business model is cooperation, gradually abandoning the concept of unilateral market, and introducing the philosophy of joint development and market maintenance. Enterprises who do not have their own market should gradually penetrate into the markets of dealers with the innovation of investment model. In this case, they can promote and improve their market behavior, which is need of age and is also the inevitable trend to continue refining the division of labor.